Every reliable research report is an opportunity to expand your knowledge and enhance your perspective on a different area of the real estate industry. Data is the bread-and-butter of the real estate professional. It helps brand you as the market expert to your customers and helps you stay competitive in business.
The National Association of REALTORS® (NAR) often produces robust research studies based on MLS-reported statistics and widespread surveys of Realtors and Customers alike. They are a fantastic source for information. NAR recently released its 2023 Profile of Home Staging, which we've made available for you on the OneKeyMLSNY.com corporate website.
The Effects of Home Staging
Here are some of the key takeaways from the 2023 Profile of Home Staging by NAR:
While 81% of buyers' agents reported that staging a home made it easier for a buyer to visualize the property as a future home, only 23% of sellers' agents said they staged all of their homes prior to listing them. 10% of sellers' agents reported staging only the homes that were difficult to sell.
The most commonly staged rooms in a home were reportedly the living room (91%), the kitchen (81%), the primary bedroom (81%), and the dining room (69%).
Seventy-three percent of respondents said that TV shows displaying the buying process impacted their business by setting unrealistic expectations or increased expectations. A median of 10% of respondents stated that buyers were disappointed by how homes looked compared to the homes they saw on TV shows.
How to Set Your Business Up for Success in Any Market Cycle: An In-Depth RISMedia Report
A recent report by RISMedia looked challenges and opportunities for real estate professionals in the current market, or in any market. In the report, they discuss the challenges facing real estate professionals in the next 12 to 24 months, including ongoing legal issues, inventory strain, the affordability crunch, inflation and interest rate hikes, uncertainty and fatigue.
To combat these challenges, they enumerate ways to refine the following 6 skills:
Communication
Brand and listing marketing
Negotiation skills
Pricing Strategies
Home-Staging Fundamentals
Financing Programs and Assistance
And they suggest creating a lead generation gameplan which is intentional, proactive, and prioritizes:
Connecting with your sphere
Connecting with your database
Reconnecting and networking with former connections
Learning & relearning skills to stay sharp and increase sales
Trouble viewing the RISMedia Premier Report? As a OneKey MLS Subscriber you have access to this report, but first need to activate your RISMedia Premier Membership. To activate your membership, click on the RISMedia Widget on your MLS Dashboard. Follow the log-in prompts, and then return to this email and press the button above to link you directly to the report.
Headshots Provide Credibility & Professionalism
Having an updated, professional headshot of yourself is a vital part of your business because it is usually the first impression you give future customers. Research shows that most people make a first impression of you within 7 seconds - so make time to check your profile on MLS Stratus or Matrix to be sure the picture appearing next to your name is one that depicts professionalism and credibility!
Think like a consumer- who would you contact?
Jane Jones
ABC Realty
Direct: (444) 444.4444
Office: (555) 555.5555
Sarah Smith
XYZ Realty
Direct: (777) 777.7777
Office: (888) 888.8888
Directions on how to add (upload) or edit a photo of yourself are available on your MLS system news channel. Hudson Gateway REALTORS® will find this information posted in Matrix News and Alerts and Long Island REALTORS® can access instructions on Stratus Help/Index/Agent Photo.
First impressions matter. Stand out above the rest by taking a moment to ensure you are presenting yourself professionally and getting the most out of your MLS subscription.
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