Today's Tech Tip was prompted by a question that was emailed to us recently by one of our Participants, a Broker who wanted advance copies of our Market Reports to share with customers. It got me thinking - this is a topic everyone could benefit from hearing more about! Our Market Report Generator is my favorite business tool because accurate housing statistics are the bread-and-butter of our industry.
On a more personal note, I want to say that as the Communications Coordinator for OneKey® MLS, I love answering your questions and I aspire to answer every single email. Keep asking! Email me at comm@onekeymls.com and your question could be featured in a future Tech Tip.
Sincerely,
Lori Siesto
Communications Coordinator
Monthly Market Reports
First, you should know that we release county-wide and regional market reports on a monthly basis, representing the prior month's closed sales transactions, pending sales transactions, and closed median sale prices for residential homes, condos, and co-ops.
We always generate these reports between the 6th and 8th of the month. It takes us about a week to process these reports, creating the Market Updates, Market Highlights, and Infographics. We put a premium on accuracy and accountability and it really does matter to us that the numbers are correct.
Maybe you don't want to wait until the 15th of the month when we're releasing our reports. Maybe you want a market report that's more specific to your area because you work in a niche location. Maybe, like our inquiring broker, you have customers looking to you as the expert and asking for the most up-to-date information. Whatever the reason, you can generate your own reports!
Anytime you need the most updated market reports straight from the ONE Source, you can visit reports.onekeymlsny.com and use the Market Report Generator (MRG) to generate your own downloadable, brandable, printable, socially-shareable reports specific to zip code(s), town(s), school district(s), or county(ies). You choose the time frame for the report - choosing either to have a one-month, three-month, six-month, or 12-month frame. You can also choose variables like start date, housing type, price range, and report type. Keep in mind, longer time frames and fewer variables result in reports that are based on a larger sample size and are therefore more reliable overall.
Watch the how-to video below to learn more about using the Market Report Generator (MRG).
Trust Us, You Can Be the Expert
With the digital world at your fingertips and the real estate industry making headlines nationwide on a regular basis, your customers are expecting you to KNOW the local market conditions. Rather than presenting a vague notion to customers, you can use Market Reports to show that you know. Here are some examples we've heard of how Participants and Subscribers are making use of Market Reports to brand themselves as the Market Expert.
A Participating Broker emails downloaded copies of county-based Market Reports for his Realtors® and Office Staff to ensure they are working with the most updated information.
A Realtor® prints out a few copies of the most recent reports to have on hand at every open house to share with potential buyers who want to know more about the local market.
An Office Admin uses town-based reports to share on Facebook as a way of creating content and keeping the office followers engaged.
Whether you're informing the masses or just looking for the inside scoop, having the most up-to-date Market Reports is critical to helping you build on your expertise and stay competitive. So if you need reports and you need them now, let your MLS lead the way.
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